Le Doan Phuong Nhi
Contact
Hi, it's Nhi
I'm interested in the intersection between communication and society. I seek to leverage the power of communication and media to make meaningful impact on the community.
You can talk to me in: Vietnamese (native), English (C1), French (A1)
Tools I'm using daily
Le Doan Phuong Nhi
Contact
Hi, it's Nhi
I'm interested in the intersection between communication and society. I seek to leverage the power of communication and media to make meaningful impact on the community.
You can talk to me in: Vietnamese (native), English (C1), French (A1)
Tools I'm using daily
I trust these people more than myself
(Maybe you should too!)
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Event
When I founded Fulbright Event Hub, my reason was simple: I want to embrace the craziest ideas and make students' life memorable. Through all the governmental, academic, year-end, B2B, industry events, my motto still stands.
I want each of the attendees in my event to have the best time of their life.
I trust these people more than myself
(Maybe you should too!)
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
I trust these people more than myself
(Maybe you should too!)
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Manager, Mindshare Vietnam
“Among the interns I have worked with, it’s hard to find someone as well-rounded as Nhi: careful, fast, with both creative and logical thinking skills being excellent. Our team is very proud and feels secure having a Nhi full of positive energy as a solid hub for everyone, a trusted partner in all tasks, whether they are 'work' work or extracurricular work. Whatever Nhi does always exceeds everyone's expectations.
And not only within Mindshare, but from vendors to clients, everyone loves Nhi very much. This is something not every intern or full-time employee can achieve. We are so proud and lucky to have you!! ❤️”
Manager, PropTech Lab
“Nhi has not only boosted the level of digital marketing of the company and showed incredible growth in all the metrics, but also became a friend of everyone in the team (and company clients). She has a perfect combination of being an efficient manager and staying a joyful young woman with an amazing sense of humor.”
Director, Mindshare Vietnam
"I have never been the one to directly guide Nhi even for a day; on the contrary, I have learned a lot from Nhi: calmness, patience, a spirit of readiness in every situation, observational awareness, and the ability to understand deeply"
Event
When I founded Fulbright Event Hub, my reason was simple: I want to embrace the craziest ideas and make students' life memorable. Through all the governmental, academic, year-end, B2B, industry events, my motto still stands.
I want each of the attendees in my event to have the best time of their life.
Event
When I founded Fulbright Event Hub, my motivation was straightforward: I want to embrace the craziest ideas and make students' life memorable. Through all the governmental, academic, year-end, B2B, industry events, my motto still stands.
I want each of the attendees in my event to have the best time of their life.
A peek into my works
A peek into my works
My interests range from paper and pen (magazines) to digital forms (newsletters, social media, and websites). I'm also getting into Web Development with foundational knowledge in HTML, CSS, JavaScript, ReactJS, NodeJS, MongoDB, and Express.
The one thing that ties what I do together is my eagerness to help people tell their stories, and get their stories accross effectively.
My interests range from paper and pen (magazines) to digital forms (newsletters, social media, and websites). I'm also getting into Web Development with foundational knowledge in HTML, CSS, JavaScript, ReactJS, NodeJS, MongoDB, and Express.
The one thing that ties what I do together is my eagerness to help people tell their stories, and get their stories accross effectively.
Challenge: FlexOS has built its reputation as a media platform targeting senior experts and C-level leaders on Future Work, Remote Work, and People Managing. Then, there emerges a group of audience - young professionals who are fueled with the ambition to accelerate their careers and turn to technology to boost their productivity. Stay Ahead Newsletter is the product that caters to this audience.
Strategy: Instead of introducing new flashy AI tools each week, we provide AI updates and tools that can help them immediately with their day-to-day work.
JTBD: Strategize and produce weekly AI and productivity newsletter to 35K subscribers, with an average 50% open rate and 1.5% click rate.
Read my newsletter
Subscribed by leaders from
Role: Strategic Product Lead
Challenge: FlexOS has built its reputation as a media platform targeting senior experts and C-level leaders on Future Work, Remote Work, and People Managing. Then, there emerges a group of audience - young professionals who are fueled with the ambition to accelerate their careers and turn to technology to boost their productivity. Stay Ahead Newsletter is the product that caters to this audience.
Strategy: Instead of introducing new flashy AI tools each week, we provide AI updates and tools that can help them immediately with their day-to-day work.
JTBD: Strategize and produce weekly AI and productivity newsletter to 35K subscribers, with an average 50% open rate and 1.5% click rate.
Read my newsletter
Subscribed by leaders from
PropTech Lab
PropTech Lab
Role: Marcom Lead
Role: Marcom Lead
Challenge:
PropTech Lab’s email domain faced a high spam rate for only using email to send out commercial notices and event promotions.
Lack of consistent visuals and content appearance on social media.
Strategy: Shifting from “us” to “you”. Instead of focusing on promoting events, we introduce a specific topic in real estate in each edition, inviting members to give their quotes, updates, and insights.
Achievement: Increase click rate by 50%, and decrease unsubscribe rate by 28%. Website rank #1 for keyword “proptech”. Manage partnerships for industry events up to 6000 attendees.
JTBD: Manage social media, newsletter, define the key visuals for events and campaigns, create content and visuals, and design website.
Challenge:
PropTech Lab’s email domain faced a high spam rate for only using email to send out commercial notices and event promotions.
Lack of consistent visuals and content appearance on social media.
Strategy: Shifting from “us” to “you”. Instead of focusing on promoting events, we introduce a specific topic in real estate in each edition, inviting members to give their quotes, updates, and insights.
Achievement: Increase click rate by 50%, and decrease unsubscribe rate by 28%. Website rank #1 for keyword “proptech”. Manage partnerships for industry events up to 6000 attendees.
JTBD: Manage social media, newsletter, define the key visuals for events and campaigns, create content and visuals, and design website.
PropTech Lab LinkedIn
PropTech Lab LinkedIn
Members include
Hoa Hoc Tro Magazine
Hoa Hoc Tro Magazine
Hoa Hoc Tro Magazine
Role: Editor
Role: Editor
International news, politics, and study abroad can come across as complicated topics, but they don't have to be.
Ranging from international politics, social news, to lifestyle interviews, my only vision is to make the most complex topics digestible to secondary and highschool Vietnamese students.
I've contributed to the five best-selling study abroad books series featuring the UK, the US, Europe, Japan, and South East Asia.
It was 6 years filled with thrills, interesting people, inspiring stories, and life-lasting lessons.
International news, politics, and study abroad can come across as complicated topics, but they don't have to be.
Ranging from international politics, social news, to lifestyle interviews, my only vision is to make the most complex topics digestible to secondary and highschool Vietnamese students.
I've contributed to the five best-selling study abroad books series featuring the UK, the US, Europe, Japan, and South East Asia.
It was 6 years filled with thrills, interesting people, inspiring stories, and life-lasting lessons.
More articles
More articles
Mindshare Vietnam
Mindshare Vietnam
Role: Content+ Intern
Role: Content+ Intern
As a member of Mindshare Vietnam, I oversaw the strategic exposure and benefits of Unilever brands across various campaigns, including TV reality shows, music videos, movies, events, and digital initiatives.
Ensuring that every campaign achieved a minimum ROI of 200%.
JTBD:
Content Research: Work with vendor to build content landscape
Briefing: Receive briefs from brands, debrief how brands could be effectively integrated, and brief vendors.
Assist vendor in improving ROI
Execution: Be on set to ensure the optimal exposure for brands
As a member of Mindshare Vietnam, I oversaw the strategic exposure and benefits of Unilever brands across various campaigns, including TV reality shows, music videos, movies, events, and digital initiatives.
Ensuring that every campaign achieved a minimum ROI of 200%.
JTBD:
Content Research: Work with vendor to build content landscape
Briefing: Receive briefs from brands, debrief how brands could be effectively integrated, and brief vendors.
Assist vendor in improving ROI
Execution: Be on set to ensure the optimal exposure for brands
VNG Corporation
VNG Corporation
Role: Social Media Manager
Role: Social Media Manager
Challenge: The growth hack project was a social media platform for Vietnamese university students. We needed to acquire as many users as possible in the first three months.
Strategy: Use texting format and app’s customized avatar to illustrate the lyrics of popular songs. I used short-form video content with catchy music. It was 2019.
Achievement: My first paid ads campaign with $300K budget. In 2 months, we got 162K installs, $0.28 CPC, and $0.54 CPI.
Goc cua Ru
Goc cua Ru
Role: Content Strategist
Role: Content Strategist
Challenge: Rư has done Youtube for 10 years. However, she was struggled to regain her relevancy on Youtube after 2 hiatus years for having babies. She needs to know what the current relevant topics for young audiences.
Achievement: The proposed content pillar has become one of her key series with nearly 600K views for 6 videos on YouTube.
Challenge: Rư has done Youtube for 10 years. However, she was struggled to regain her relevancy on Youtube after 2 hiatus years for having babies. She needs to know what the current relevant topics for young audiences.
Achievement: The proposed content pillar has become one of her key series with nearly 600K views for 6 videos on YouTube.
PropTech Lab’s CEO page
PropTech Lab’s CEO page
PropTech Lab’s CEO page
Role: Content Strategist
Role: Content Strategist
Challenge: Albeit the marketing effort, there’s not a lot of engagement on the company’s LinkedIn page. We need to find a way to position ourselves as the industry experts.
Strategy: Conviced that B2B business is built upon trust between humans and humans, I shifted the digital channel from the company’s to the CEO’s page. The content of his page is a blend of professional experience, personal development, and openness to vulnerability as a multi-entrepreneurship founder.
Achievement: Quickly gained 30k+ impressions (+132%) and 431 engagements (+173%) in the span of the first two week after activating the strategy.
Challenge: Albeit the marketing effort, there’s not a lot of engagement on the company’s LinkedIn page. We need to find a way to position ourselves as the industry experts.
Strategy: Conviced that B2B business is built upon trust between humans and humans, I shifted the digital channel from the company’s to the CEO’s page. The content of his page is a blend of professional experience, personal development, and openness to vulnerability as a multi-entrepreneurship founder.
Achievement: Quickly gained 30k+ impressions (+132%) and 431 engagements (+173%) in the span of the first two week after activating the strategy.
One of the posts
One of the posts
